Autonomous vehicles (AV) are anticipated to have a significant positive impact on society by
reducing accidents and optimizing traffic. However, they are primarily based on …

Artificial intelligence (AI) applications in the market have become a buzzing trend. The
current research proposed that consumers feel less empathy toward AI (vs. human) …

Artificial Intelligence [AI] is an emerging field in the area of Marketing. Chat GPT, Chatbots
and augmented reality are few examples which are helpful and increasingly growing in the …

This paper explores the emerging knowledge-driven autonomous driving technologies. Our
investigation highlights the limitations of current autonomous driving systems, in particular …

The ability to recognize traffic signs is a critical skill for safe driving, as traffic signs provide
drivers with essential information about the road conditions, potential hazards, speed limits …

Purpose Amidst the turbulent tides of geopolitical uncertainty and pandemic-induced
economic disruptions, the information technology industry grapples with alarming attrition …

Artificial Intelligence (AI) is an umbrella term for a wide range of machine intelligence
systems that can replicate the behavior of humans. AI and Big Data have emerged as …

Unlike previous generations of artificial intelligence (AI), AI assistants today can
autonomously perform actions without human input or intervention. Several studies have …

Artificial intelligence (AI) is revolutionizing healthcare by introducing novel treatments and
applications, thereby transforming the sector. However, the complexity, ambiguity, and …

Purpose This study investigates the mediating role of consumer engagement (CE) in the
relationship between perceived behavioral control (PBC) and purchase intent and the …