Across four experiments, we use correspondent inference theory to explain customer
inferences about organizational inclusiveness and ulterior motive following exposure to …

Much research has been conducted to understand the impact of sexual appeals in
advertising on consumer attitudes and behaviors. Yet, romantic advertising, advertising that …

Objective: The objective of this study is to examine the factors which influence retirement
saving behavior. 1. Future time perspective, 2. financial risk tolerance, 3. knowledge of …

Full article: How to Get Published in the Journal of Advertising: Tips from the Inside Skip to
Main Content Taylor and Francis Online homepage Taylor and Francis Online homepage …

Kamil Janowicz, Aleksandra Jasielska, Komercjalizacja tacierzyństwa. Relacja ojca z
dzieckiem na tle działań marketingowych [Commercialization of fatherhood. The relationship …