Stereotypes in advertising are recognized as contributing to the perpetuation of inequalities.
In response to this, femvertising—“advertising that employs pro‐female talents, messages …

In this paper, I critically examine the idealized post-feminist entrepreneurial performance
within elite semiotic landscapes and how these elements are jointly propagandized in the …

Giampaolo Viglia a, Wan-Hsiu Sunny Tsai b, Gopal Das c, and Iryna Pentina d aUniversity of
Portsmouth, Portsmouth, United Kingdom; bUniversity of Miami, Coral Gables, Florida, USA; …

This systematic literature review (SLR) seeks to foster the presence of feminism and
women's diversity in advertising through a systematic, transparent, and rigorous framework …

Purpose The purpose of this study is to examine how luxury and non-luxury brands portray
women in social media advertising shedding light on their femvertising practices …

Purpose With the growing importance of conscientious branding, companies are
increasingly adopting messages of female empowerment in their social media …

Abstract Corporate Social Responsibility (CSR)-washing has been commonly applied to
environmental practices under greenwashing, while limited research deals with social …

An increasing number of brands are taking a stance on current socio-political issues such as
climate change, racism, and LGBTQ discrimination, thereby adopting a purpose-driven …

Purpose Given the extensive evidence of femvertising's positive effects in Western cultures,
this paper aims to investigate how femvertising may influence customers' perceptions and …

Wilkinson and Pickett stated that equal societies “are better to live in... and better for
everyone”(cited from Djerf-Pierre, 2011, p. 43). Equal societies are based on inclusivity or a …