Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity …
TH Tseng, HY Wang - Journal of Product & Brand Management, 2023 - emerald.com
Purpose Internet celebrities have become key resources for consumers making purchase
decisions. An increasing number of internet celebrities have begun to exert their influence …
decisions. An increasing number of internet celebrities have begun to exert their influence …
Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations
J Han, G Balabanis - Psychology & Marketing, 2024 - Wiley Online Library
This meta‐analytic review offers a comprehensive framework for studying social media
influencers by integrating multiple theoretical perspectives and measures. It analyzes 250 …
influencers by integrating multiple theoretical perspectives and measures. It analyzes 250 …
[图书][B] Platforms and cultural production
The widespread uptake of digital platforms–from YouTube and Instagram to Twitch and
TikTok–is reconfiguring cultural production in profound, complex, and highly uneven ways …
TikTok–is reconfiguring cultural production in profound, complex, and highly uneven ways …
[图书][B] Instagram: Visual social media cultures
Instagram is at the heart of global digital culture, having made selfies, filters and square
frames an inescapable part of everyday life since it was launched in 2010. In the first book …
frames an inescapable part of everyday life since it was launched in 2010. In the first book …
'# OkBoomer, time to meet the Zoomers': Studying the memefication of intergenerational politics on TikTok
TikTok, a short video platform featuring content between 15 and 60 seconds long, has
become a popular and rapidly growing social media application around the world. As a …
become a popular and rapidly growing social media application around the world. As a …
Social media influencers in strategic communication: A conceptual framework for strategic social media influencer communication
N Enke, NS Borchers - Social media influencers in strategic …, 2021 - taylorfrancis.com
Strategic social media influencer communication has become a major topic in strategic
communication. However, despite the growing relevance of this new strategic …
communication. However, despite the growing relevance of this new strategic …
“Teachers act like we're robots”: TikTok as a window into youth experiences of online learning during COVID-19
I Literat - AERA open, 2021 - journals.sagepub.com
Social media, and especially popular youth-focused platforms like TikTok, can offer a
valuable window into youth experiences, including their perceptions of online learning …
valuable window into youth experiences, including their perceptions of online learning …
[HTML][HTML] Mapping internet celebrity on TikTok: Exploring attention economies and visibility labours
C Abidin - Cultural science journal, 2021 - sciendo.com
With its rapid uptake among young people around the world, it is no surprise that TikTok is
buzzing with cultures and practices of internet celebrity. Most notably, the platform is …
buzzing with cultures and practices of internet celebrity. Most notably, the platform is …
Influencer celebrification: How social media influencers acquire celebrity capital
The digital age has given rise to new pathways for everyday individuals to accrue media
attention, which can be translated into promotional endeavors. Such sociocultural currency …
attention, which can be translated into promotional endeavors. Such sociocultural currency …
Instagram travel influencers in# quarantine: Communicative practices and roles during COVID-19
The crisis arising from the COVID-19 pandemic has affected the entire tourism system,
including communication and marketing practices. Of these practices, in recent years …
including communication and marketing practices. Of these practices, in recent years …