Human aesthetic preference in the visual domain is reviewed from definitional,
methodological, empirical, and theoretical perspectives. Aesthetic science is distinguished …

We examine design factors that may evoke positive emotions in learners and investigate the
effects of these positive emotions on learning. Recent research showed that the emotional …

Claims of universality pervade color preference research. It has been argued that there are
universal preferences for some colors over others (eg, Eysenck, 1941), universal sex …

The purpose of this study is to test whether consumers' personal colour preferences (in an
abstract sense rather than for a particular product) affect their intended product purchase …

The research exploited a unique architectural setting of a university residence hall
composed by six separate buildings that matched for every architectural detail and differed …

In work environment, colour is considered an important design element used to provide
aesthetics and company’ s branding. Colour can affect human’ s perception and …

A new set of quantitative models of colour emotion and colour harmony were developed in
this study using psychophysical data collected from 12 regions in the world, including …

A gender difference in color preference among British participants has been repeatedly
reported, in which both males and females show a preference for blue‐green colors, while …

With more than 4 billion websites on the World Wide Web, it has become essential for
companies, especially those who operate worldwide, to make their websites as appealing …

According to hue-heat hypothesis, colours may have effect on temperature perception.
Results of existing research are ambiguous regarding the association between colour and …