Systematic Literature Review: The Use of SEM in Journal of Travel & Tourism Marketing (JTTM) Between 2020–2022
P Sathatip, P Senachai, K Napontun… - ABAC …, 2024 - assumptionjournal.au.edu
The aim of this study was to categorize and analyze the patterns of structural equation
modeling (SEM) used in research in the travel and tourism industry, published in the journal …
modeling (SEM) used in research in the travel and tourism industry, published in the journal …
Triggers for Reducing Waste and Disposable Packaging: Insights from Food Truck Consumers in Thailand
P Sathatip - ABAC Journal, 2024 - assumptionjournal.au.edu
This study was intricately crafted to explore the decision-making processes of customers at
sustainable food truck venues. The study aimed to examine customers' pro-responsible …
sustainable food truck venues. The study aimed to examine customers' pro-responsible …
Exploring Visitors' Pro-environmental Behaviors at Urban Forest Destinations
C Pinthong, T Inprasertkul… - ABAC …, 2024 - assumptionjournal.au.edu
Our theoretical framework was intricately crafted to illuminate the decision-making dynamics
of visitors in urban forest destinations. The primary objectives of this study were to scrutinize …
of visitors in urban forest destinations. The primary objectives of this study were to scrutinize …
Cognitive, Affective, and Normative Drivers of Pro-Environmental Intentions Among Urban Forest Visitors–The IPMA Approach
A Kumsura, W Sresteesang, T Tongnuch - ABAC Journal, 2024 - assumptionjournal.au.edu
This study investigates the cognitive, affective, and normative drivers of pro-environmental
intentions among urban forest visitors, applying the Importance-Performance Map Analysis …
intentions among urban forest visitors, applying the Importance-Performance Map Analysis …