ABSTRACT Research Question Although team sports, particularly football, are extremely
popular in sub-Saharan Africa, numerous major investments in the region's sports …

Event sponsorship has been recognised as an effective means through which companies
can communicate with target markets and attendees of sports events. This study investigates …

The purpose of this study was to develop a comprehensive conceptual framework and valid
and reliable scale measuring the perceived risk associated with attending a collegiate …

The article discusses the strategies utilized by the Savannah Sand Gnats to increase
spectators of the Minor League Baseball in Savannah, Georgia. It notes that the Savannah …

Event day revenues represent the most important income for most team sports
organizations. Prior studies in sports experience management have almost exclusively …

With the significant growth of the Korean baseball league for the past generation, sport
managers and administrators in baseball are desperately looking for new revenue streams …

최근 국민 생활수준의 향상과 주 5 일 근무제 시행에따른 여가시간의 증가로 인하여 프로스포츠
직· 간접참여가 국민 여가활동의 주 영역으로 자리매김 되고 있는 추세이다. 특히 …

The purpose of this study was to develop a spectator factor scale in the professional
baseball league. In order to achieve the purpose of this study, a total of 700 questionnaires …

With the significant growth of the Korean baseball league for the past generation, sport
managers and administrators in baseball are desperately looking for new revenue streams …

Background: The purpose of this research is to present a theoretical framework and scale of
an expanded definition of perceived aesthetics previously identified with team symbolism …