This systematic review delves into the realm of nonprofit marketing (NPM) by synthesizing
empirical studies published between 2013 and 2022 across various sectors. Employing a …

Purpose While research has shown that corporate social responsibility (CSR) can enhance
a company's reputation, less is known about the effects of CSR communication on …

Charity organizations represent an avenue for donors to express themselves by fulfilling
their self-esteem and self-actualization needs. Thus, investigating the brand personality of …

Our article examines market segments within the broader category of individual donors to
charity and cause related organizations. This is an area of research in which considerable …

French “associations” continue to grow in importance in society and the economy, while their
financing is increasingly turning to private funds. New requirements in terms of governance …

Relational connectedness is an important factor for identifying requirements of and building
long-term customer–organization relationships. This research investigates how the …

The act of donating blood creates social and public value (as a transformative service), but
donors do not always repeat, so this study analyses the antecedents of attitudinal loyalty in …

Stakeholder governance is a growing issue in the literature and for organizations. The
complex and uncertain environment of nonprofit organizations forces them to prioritize …

Les associations voient leur rôle s' accroître dans la société, conduisant à des exigences de
gouvernance et d'évaluation de leur impact de plus en plus fortes de la part de leurs …

Blood donation services seek new strategies to improve donor relationships and increase
donor retention. In this study, we propose a novel strategy that employs appeals with …