An exploration of entrepreneur brand orientation and consumer perceptions of SMEs' brand positioning

A Ogunsanya, B Molale, W Hueva - Communicare: Journal for …, 2020 - journals.co.za
Small business branding is a relatively nascent field of research, and incontrovertible
evidence exists that little information on the subject has come from developing regions like …

[PDF][PDF] An examination of brand orientation and consumer perception of SMMEs in Mafikeng, North West Province, South Africa

AA Ogunsanya - 2020 - repository.nwu.ac.za
Small businesses are globally recognised as important economic entities and have been the
subject of various scholarly investigations. However, small business branding is a relatively …

Diversifying the seafood market of Finland through international sourcing

CN Doan - 2019 - aaltodoc.aalto.fi
Finland as a country has been trying to diversify itself on all aspects. Within the recent years,
Finland has been taking in more and more numbers of immigrants each year from all around …

[引用][C] 上海新世紀產業規劃之研究

潘慧真 - 2016 - 撰者