Strategic organizational decision making in today's complex world is a dynamic process
characterized by uncertainty. Therefore, diverse groups of responsible employees deal with …

This paper explores how digitalization and development of critical literacies influence
changes in entrepreneurs' information-seeking behavior, and how such changes in behavior …

Individuals seek information for informed decision-making, and they consult a variety of
information sources nowadays. However, studies show that information from multiple …

The COVID‐19 pandemic has posed a significant challenge to higher education and forced
academic institutions across the globe to abruptly shift to remote teaching. Because of the …

Influencer marketing has emerged as an effective approach for brands to connect with
customers through social media influencers. Although influencer marketing has attracted …

La pandemia de la Covid-19 ha generado desafíos en todo el mundo y está poniendo en
peligro la prosperidad de la población. A los desafíos sanitarios, económicos, políticos y …

Social media emerged as a primary source of information among young users, but its severe
effect on mental state due to information overload, still an area of concern for the …

A growing number of enterprises begin to utilize user-generated content (UGC) to help build
brand awareness and loyalty on social media platforms. Thus, it is important to investigate …

As consumers increasingly engage in online brand communities, the demand of brand-
related activities (eg, finding relevant product information and sharing product information) …

Purpose YouTube's vast and engaged user base makes it central to firms' digital marketing
effort. With extant studies focusing on viewers' post-view engagement behavior, however …