Artificial intelligence (AI) is a set of rapidly expanding disruptive technologies that are
radically transforming various aspects related to people, business, society, and the …

As a rapidly emerging generative AI chatbot, ChatGPT has garnered unprecedented global
attention for its advanced AI-based text generation capabilities. However, the issue of …

Open AI's ChatGPT has emerged as a popular AI language model that can engage in
natural language conversations with users. Based on a qualitative research approach using …

Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …

Is it already the end of the influencers' era? More specifically the human influencers' era?
Indeed, AI-powered digital avatars called “virtual influencers” are replacing them as …

The recent surge in AI technologies, like ChatGPT, has sparked significant interest in their
potential to revolutionize various industries, with the travel and tourism sector at the forefront …

Few studies have explored the use of artificial intelligence-enabled (AI-enabled) large
language models (LLMs). This research addresses this knowledge gap. It investigates …

The swift expansion of machine learning technology has precipitated the ubiquitous
integration of artificial intelligence into daily life, presenting unparalleled avenues for the …

Purpose Chatbots represent an undeniable player between online retailers and customers
as they boost operational efficiency and bring cost savings to businesses while offering …

Chatbots' role in service contexts is changing to ensure better connectedness with
customers in the digital marketing era. Thus, developing an understanding of how to …