The impact of COVID-19 on tourist satisfaction with B&B in Zhejiang, China: An importance–performance analysis
After the outbreak of COVID-19 (especially in the stage of tourism recovery), the bed and
breakfast (B&B) tourism industry faced big challenges in improving its health strategies …
breakfast (B&B) tourism industry faced big challenges in improving its health strategies …
The role of SMEs in rural development: Access of SMEs to finance as a mediator
F Manzoor, L Wei, N Sahito - Plos one, 2021 - journals.plos.org
Small and Medium Enterprises (SMEs) are considered as the fundamental tool for economic
growth, nevertheless, they face continuous financing challenges. SMEs are a major source …
growth, nevertheless, they face continuous financing challenges. SMEs are a major source …
Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of SOR model
Purpose This paper aims to explore the influence of e-reputation, destination image and
social media marketing efforts (SMME) on the intention to visit among tourists. The …
social media marketing efforts (SMME) on the intention to visit among tourists. The …
Exploring the Effect of Social Media Marketing and Destination image on Destination Loyalty in Covid-19 Times: Sequential Mediating Role of Brand Love and Brand …
AI Aljumah, MT Nuseir… - 2022 International Arab …, 2022 - ieeexplore.ieee.org
The basic concern for the tourism sector is to retain customers during Covid-19 time. In this
regard, it is important to examine the role of social media marketing and destination to …
regard, it is important to examine the role of social media marketing and destination to …
The green B&B promotion strategies for tourist loyalty: Surveying the restart of Chinese national holiday travel after COVID-19
This paper attempts to empirically analyze green/healthy B&B promotion strategies for
tourism recovery after the first wave of COVID-19. The survey will be meaningful in the real …
tourism recovery after the first wave of COVID-19. The survey will be meaningful in the real …
Muslim tourist perceived value on revisit intention to Bandung city with customer satisfaction as intervening variables
J Juliana, FF Putri, NS Wulandari… - Journal of Islamic …, 2022 - emerald.com
Purpose This study aims to investigate the influence of Muslim tourist perceived value
(MTPV) on Muslim millennials' intention to revisit Bandung (Indonesia) with customer …
(MTPV) on Muslim millennials' intention to revisit Bandung (Indonesia) with customer …
[PDF][PDF] The relationship between perceived destination image, social media interaction and travel intentions relating to Neom city
JA Al-Gasawneh, AM Al-Adamat - Academy of Strategic Management …, 2020 - academia.edu
In this article, the role played by social media activity in moderating the link between
intended travel to 'Neom'in Saudi Arabia and the image of the city that travelers have will be …
intended travel to 'Neom'in Saudi Arabia and the image of the city that travelers have will be …
Rookie tourism destinations—the effects of attractiveness factors on destination image and revisit intention with the satisfaction mediation effect
Emerging tourism destinations repeatedly face many managerial challenges, often leading
to common pitfalls and rookie mistakes. The current study aims to analyze relationships …
to common pitfalls and rookie mistakes. The current study aims to analyze relationships …
Exploring visit intention to India among Southeast Asian solo female travelers
DTA Nguyen, L Hsu - Journal of Destination Marketing & Management, 2022 - Elsevier
This paper aims to investigate the relationships between electronic word of mouth (eWOM),
destination image, and visit intention among Southeast Asian solo female travelers towards …
destination image, and visit intention among Southeast Asian solo female travelers towards …
Investigating the role of green hotel sustainable strategies to improve customer cognitive and affective image: Evidence from PLS-SEM and fsQCA
Partial least square structural equation modeling (PLS-SEM) and fuzzy-set qualitative
comparative analysis (fsQCA) were used to uncover the determinants of customers' overall …
comparative analysis (fsQCA) were used to uncover the determinants of customers' overall …