Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …

The main objective of digitalizing the fashion industry was to attain sustainability through the
use of numerous digital tools while streamlining operations, production, and business of …

Objective The aim of this study is to assess the usability of the information generated by
ChatGPT in oral and maxillofacial surgery. This assessment will have two components …

With the growing popularity of artificial intelligence (AI) transforming business-to-business
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …

Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …

Based on the literature, we present an artificial intelligence marketing (AIM) framework that
enables autonomous machines to receive big data and information, use artificial intelligence …

ChatGPT, an artificial intelligence (AI)-powered chatbot developed by OpenAI, has gained
immense popularity since its public launch in November 2022. With its ability to write essays …

With the fast up-growth and evolution of new information and communication technologies
and due to the factor of spread universal-connected objects, an ample amount of data has …