Purpose The purpose of this study is to examine the impact of fashion influencer measures
on consumers' purchase intentions and the mediation of attitudes to understand the …

Purpose Recognising the increasing relevance of digital platforms in socio-economic
dynamics, the paper aims at investigating in which ways digital platforms can influence the …

ABSTRAK UMKM terus berupaya untuk beradaptasi di masa new normal salah satunya
dengan menggunakan platform digital untuk memasarkan dan menjual produknya. Media …

Today, internet technology and social media has become a common practice for
businessmen. Social media usage has now become a trend and is the most popular digital …

Small firm internationalization using digital platforms: an assessment and future research
directions | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Social media (SM) are one of the marketing tools growing in importance with increasing
digitalisation. Companies use marketing to increase interest in their services or reach new …

Purpose The objective of this paper is to increase understanding of social media in
international business context. To this end, the authors make an attempt to integrate the …

Purpose In recent years, consumers have been demanding for sustainable practices, even
more so after COVID-19, so fashion companies need to intensify their commitment to …

Digitalization, as well as sustainability, are gaining increased relevance and have attracted
significant attention in research and practice. However, the research already published …

This research assesses the dynamic affiliation among carbon emission, green finance, eco-
innovation, international trade, digitalization, and cleaner energy and economic progress …