A multilevel review of artificial intelligence in organizations: Implications for organizational behavior research and practice
The rising use of artificially intelligent (AI) technologies, including generative AI tools, in
organizations is undeniable. As these systems become increasingly integrated into …
organizations is undeniable. As these systems become increasingly integrated into …
Artificial intelligence in interactive marketing: A conceptual framework and research agenda
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …
identify, create, nurture and manage interactive marketing relationships. However, most …
Impact of artificial intelligence assimilation on firm performance: The mediating effects of organizational agility and customer agility
SF Wamba - International Journal of Information Management, 2022 - Elsevier
In the emerging literature on artificial intelligence (AI) and other disruptive technologies, the
importance of technological assimilation has been recognized for high operational and …
importance of technological assimilation has been recognized for high operational and …
[HTML][HTML] The collaborative role of blockchain, artificial intelligence, and industrial internet of things in digitalization of small and medium-size enterprises
Due to digitalization, small and medium-sized enterprises (SMEs) have significantly
enhanced their efficiency and productivity in the past few years. The process to automate …
enhanced their efficiency and productivity in the past few years. The process to automate …
[HTML][HTML] Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
MS Rahman, S Bag, S Gupta, U Sivarajah - Journal of Business Research, 2023 - Elsevier
This study contributes to the extant literature by empirically investigating the influence of
Business-to-Business (B2B) firms' technology readiness on information technology …
Business-to-Business (B2B) firms' technology readiness on information technology …
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry
Data-driven analytics and artificial intelligence (AI) have become the most crucial aspects of
today's industrial marketing management. Although many firms have embraced analytics …
today's industrial marketing management. Although many firms have embraced analytics …
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers' perspective
Purpose FinTech offers numerous prospects for significant enhancements and fundamental
changes in financial services. However, along with the myriad of benefits, it also has the …
changes in financial services. However, along with the myriad of benefits, it also has the …
Application of artificial intelligence for resilient and sustainable healthcare system: Systematic literature review and future research directions
Recent years have witnessed increased pressure across the global healthcare system
during the COVID-19 pandemic. The COVID-19 pandemic shattered existing healthcare …
during the COVID-19 pandemic. The COVID-19 pandemic shattered existing healthcare …
Artificial intelligence and SMEs: How can B2B SMEs leverage AI platforms to integrate AI technologies?
Drawing on the SDL perspective whereby platforms are seen as multi-layered modular
structures, our work adopts a case study approach to investigate how small and medium …
structures, our work adopts a case study approach to investigate how small and medium …
Digital technology adoption in SMEs: what technological, environmental and organizational factors influence in emerging countries?
MMH Shahadat, M Nekmahmud… - Global Business …, 2023 - journals.sagepub.com
The research aims to explore the technological, environmental and organizational factors
that influence digital technology adoption in the small and medium enterprises (SMEs) …
that influence digital technology adoption in the small and medium enterprises (SMEs) …