Digitalization has a positive impact marketing on how business interact with customers. The
aim of this paper is to critically examine the adoption of digital marketing, digital media …

Customer satisfaction is the main pillar for convenient and profitable retailing. The retail
sector continuously tried to develop new strategies to improve consumer satisfaction. It is …

In recent years, omnichannel retailing and remanufacturing issues have rapidly emerged in
the closed-loop supply chain (CLSC). The omnichannel is a combination of online and in …

Fuzzy marketing considers the degree to which a customer belongs to specific segments
and subsequently allows them to be targeted with messages that engage them emotionally …

In this modern marketing and technological era, a strong strategy regarding digital marketing
is crucial for the development of any organization. Digital marketing strategies are a …

Multi-sourcing is a practical strategy in retail channels that allows retailers facing
uncertainties to respond more effectively to consumers' needs by distributing market …

Agriculture firms face an array of struggles, most of which are financial; thus, the role of
decision making is discerned as highly important. The agroeconomic indexes (AEIs) of …

A profit optimisation inventory problem is studied for the products whose demand is
interconnected with the per unit selling price and products' consumption duration as a …

Purpose This paper aims to propose the mechanism of cross-network effect embedded,
which can help cross-border e-commerce (CBEC) platforms strengthen cooperative …

With the development of E-commerce, an increasing number of online platforms are
conducting advertising campaigns to expand their sales. In some situations, the …