Mobile information services have revolutionized business models and service delivery
methods by facilitating consumer access to information and order placement via mobile …

Purpose The purpose of this paper is to investigate the effects of gamification on
connections between consumers' self-image congruence in relation to the purchasers of an …

This study examines the antecedents of the intention to use m-payment applications for
lower-income urban users. Using the unique socioeconomic stratification system of …

This research investigates the influence of physical possession type (owned vs. accessed)
of vehicles (new energy vs. combustion engine) on consumers' energy conservation …

This paper presents the results of an investigation into attitudes towards and willingness to
fly in pilotless aircraft (PAs) among a sample of 711 UK people known to fly at least …

Made-in-China products are getting popular around the world. Overcoming the 'low
quality'perception or unfavorable country of origin (COO) effect is imperative not only for …

“Penelitian ini bertujuan untuk menentukan pengaruh kesesuaian diri, interaktivitas virtual
pada ekuitas merek dan minat beli. Metode yang digunakan dalam penelitian ini …

Celem badań eksperymentalnych było sprawdzenie, czy przy użyciu reklam możliwy jest
specyficzny (kontrolowany przez twórcę reklamy) wpływ na wizerunek użytkownika marki …

The market for luxury brands is expanding rapidly in India, thanks to economic deregulation,
rapid GDP growth, increasing consumption, and a growing young and upper middle-class …

The sharing economy enables sustainable consumption through efficient access to
products, but transitioning from ownership to a subscription-based model faces barriers. The …