Effective strategy implementation is a critical component of organizational success and a
potential source of competitive advantage. However, despite many calls for increased …

Purpose The purpose of this paper is to synthesize and evaluate recent studies on
determinants of export performance. Design/methodology/approach Using a vote-counting …

While marketing analytics plays an important role in generating insights from big data to
improve marketing decision-making and firm competitiveness, few academic studies have …

Purpose–This study aims to propose and test a parsimonious framework for self-congruity,
albeit in the context of luxury branding. This paper is the first to propose an integrated model …

Was versteht man unter dem Begriff Marketing heute, und worin liegen die Besonderheiten
des strategischen Marketing? Diese Fragen zu beantworten, ist das Ziel des vorliegenden …

This study investigates the role of marketing managers as strategic change agents from the
dynamic managerial capabilities' perspective. It nurtures the broader theoretical questioning …

Purpose–Employees in community pharmacies play a far significant and distinct role
compared to the employees in traditional retail stores. The purpose of this paper is to …

Purpose–The purpose of this paper is to explore the mediating role of internal reference
price (IRP) in a pay-what-you-want (PWYW) price setting. Specifically, it examines the effects …

The purpose of this paper is to examine employee commitment to strategy implementation
and the moderating role of organisational policy in the relationship between employee …

Purpose The purpose of this paper is to offer a better understanding of managing
engagement in an emerging economy service. It explores the role of organisational climates …