Responding to a call for research into storytelling within the nonprofit context, the paper
contributes to an emerging research conversation about communicating organizational …

Purpose Non-profit organizations (NPO) contribute significantly to the welfare of citizens and
communities. Engagement in volunteering is crucial for sustaining volunteer motivation and …

Purpose The purpose of this paper is to investigate how individuals respond to messages
asking for donations in broadcast advertising. It does so by considering both preexisting …

Purpose This paper aims to investigate an integrated, holistic assessment of the
characteristics by which consumers judge non-sponsored product review video (PRV) …

Purpose Given the importance of senior volunteers in an ageing society, this study aims to
deepen the understanding of how seniors create well-being by volunteering as service …

Purpose A significant management issue for nonprofit organisations (NPOs) is the
disconnect between services beneficiaries and the funders of those services. Individual …

This study identifies the factors affecting volunteer retention and engagement. A dearth of
research has focused on volunteering for not-for-profit organisations. These organisations …

Many non-profit organisations (NPOs) deliver their services and mission through volunteers.
Brand has been shown to be a powerful influence on the decision to volunteer. What was …

Tinjauan pustaka ini bertujuan untuk mengeksplorasi dan mengevaluasi penelitian
sebelumnya yang berfokus pada peran Sumber Daya Manusia dalam perencanaan dan …

The objective of this study was to analyze studies that researched the social value of
marketing, identifying the main research and the understanding of the theme. We performed …