Abstract Business-to-business (B2B) buying consists of a complex set of activities and
processes involving numerous stakeholders and touchpoints that have attracted robust …

Value co-destruction is emerging as an important way to conceptualize non-positive
outcomes from actor-to-actor interactions. However, current research in this area neither …

In hotel services, the provider and customer are expected to behave according to a specific
cognitive script that has been developed based on previous experiences of different actors' …

The importance of value co-creation in servitization is increasingly emphasized but remains
largely unexplored from the entrepreneurship theoretical perspective. This study develops …

Purpose Solutions provision depends on effective and efficient supply chains. Existing
discourse within servitization has remained at the organisational or inter-organisational level …

This study explores and describes i) the nature of knowledge exchange processes at the
frontline employee (FLE) level and ii) how FLE sensemaking processes affect buyer firm …

Purpose This paper highlights the suitability, application and fruitful opportunities for
ethnographic methodologies in contemporary B2B service research. Design/methodology …

In this paper, we offer critical reflections on several contemporary issues in B2B marketing
research. Specifically, we consider value, customer solutions, temporary organizations …

This paper builds upon literature addressing boundary spanners and switching suppliers in
order to explore an under-examined aspect of buyer–supplier relationships: how different …

Customer participation (CP) is often attractive to suppliers. CP can reduce the burden of
service delivery for the supplier while also improving customer satisfaction. However …