Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experiences of
remote attractions. The influence of VR experiences on tourist experiential factors such as …

The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …

Although online stores extend the traditional offer of the brick and mortar ones, the limited
possibilities to virtually try the product before the effective buying makes the online purchase …

Based on the stimulus–organism–response (S–O–R) theory, this study attempts to
investigate how the use of 360-degree virtual mountain walking tours can motivate …

Few studies have explored the factors influencing continuous usage intention toward virtual
tours, such as dominance, pleasure, and arousal. To address this research gap, this study …

Abstract Mobile Virtual Reality provides a gateway for marketers to innovatively reach
consumers. This study examines the impact of Virtual Reality in the context of …

Social TV is defined as real-time backchannel communication on social networking sites
(SNSs) during a live television broadcast. Despite some pessimistic forecasts concerning …

The conceptualization of space is integral to many of the diverse forms of information
systems—for example, the physical space represented in geographical information systems …

Purpose The purpose of this paper is to examine the determinants of users' simulated
experience in a virtual store and to show the subsequent impact of that experience on …

Purpose Traditionally, Task–Technology Fit (TTF) theory has been applied to examine the
usefulness of technology in the work environment. Can the same approach (based on …