[HTML][HTML] What is influencer marketing and how does it target children? A review and direction for future research
Children nowadays spend many hours online watching YouTube videos in which their
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
Preschoolers and advertising: A systematic literature review and future research agenda on the effects of advertising on preschool children
Preschool children's (ages three to five) advertising exposure is expected to increase over
the coming years, mainly due to their changed media use. This increasing exposure might …
the coming years, mainly due to their changed media use. This increasing exposure might …
What drives followers-influencer intention in influencer marketing? The perspectives of emotional attachment and quality of information
This study aims to determine to which extent perceived information quality and emotional
attachment with digital influencers can shape the purchase intention of consumers while …
attachment with digital influencers can shape the purchase intention of consumers while …
[PDF][PDF] Advertising literacy and children. Literature review from Web of Science (WOS) and Scopus (2010-2022)
E Fernández-Gómez, J Segarra-Saavedra… - Revista Latina de …, 2023 - academia.edu
Introduction: Research on how children process advertising is still in its infancy. This article
reviews the published academic literature on advertising literacy and children. The aim is to …
reviews the published academic literature on advertising literacy and children. The aim is to …
How can a foundation be outlined for a successful serious game to increase reading engagement
T Bjørner, MS Petersen, GS Jakobsen… - International Journal of …, 2023 - vbn.aau.dk
This study aims to support a mandatory reading of a novella for high school students by a
serious game. The study includes 41 students. The first class is included in the experimental …
serious game. The study includes 41 students. The first class is included in the experimental …
“See the image in different contexts”: Using reverse image search to support the identification of fake news in instagram-like social media
F Aprin, IA Chounta, HU Hoppe - International Conference on Intelligent …, 2022 - Springer
Social media are an integral part of the daily lives of today's young generation. In addition to
the positive impact on learning through these channels, there are also risks related to toxic …
the positive impact on learning through these channels, there are also risks related to toxic …
[HTML][HTML] Comparative effectiveness of artificial intelligence-based interactive home exercise applications in adolescents with obesity
W Oh, Y An, S Min, C Park - Sensors, 2022 - mdpi.com
The rate of obesity in adolescents has increased due to social distancing measures and
school closures caused by the COVID-19 pandemic. These issues have caused adolescents …
school closures caused by the COVID-19 pandemic. These issues have caused adolescents …
Análisis de la capacidad de menores en España para reconocer los contenidos comerciales publicados por influencers
LD Zozaya Durazo, B Feijoo Fernández… - Revista de …, 2022 - scielo.org.pe
Los menores están expuestos a diversos contenidos en su navegación por internet y el
presente estudio explora específicamente aquellos creados por influencers en formatos …
presente estudio explora específicamente aquellos creados por influencers en formatos …
[HTML][HTML] The effectiveness of a virtual learning companion for supporting the critical judgment of social media content
F Aprin, P Peters, HU Hoppe - Education and Information Technologies, 2023 - Springer
Social media usage has become a daily habit for the younger generation. It can have
positive effects on educational processes, but it also raises concerns about harmful content …
positive effects on educational processes, but it also raises concerns about harmful content …
Alfabetización publicitaria y menores. Revisión bibliográfica a partir de la Web of Science (WOS) y Scopus (2010-2022)
Introducción: la investigación sobre cómo las y los menores (de aquí en adelante, los
menores) procesan la publicidad es todavía incipiente. Este artículo realiza una revisión …
menores) procesan la publicidad es todavía incipiente. Este artículo realiza una revisión …