Children nowadays spend many hours online watching YouTube videos in which their
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …

Preschool children's (ages three to five) advertising exposure is expected to increase over
the coming years, mainly due to their changed media use. This increasing exposure might …

This study aims to determine to which extent perceived information quality and emotional
attachment with digital influencers can shape the purchase intention of consumers while …

Introduction: Research on how children process advertising is still in its infancy. This article
reviews the published academic literature on advertising literacy and children. The aim is to …

This study aims to support a mandatory reading of a novella for high school students by a
serious game. The study includes 41 students. The first class is included in the experimental …

Social media are an integral part of the daily lives of today's young generation. In addition to
the positive impact on learning through these channels, there are also risks related to toxic …

The rate of obesity in adolescents has increased due to social distancing measures and
school closures caused by the COVID-19 pandemic. These issues have caused adolescents …

Los menores están expuestos a diversos contenidos en su navegación por internet y el
presente estudio explora específicamente aquellos creados por influencers en formatos …

Social media usage has become a daily habit for the younger generation. It can have
positive effects on educational processes, but it also raises concerns about harmful content …

Introducción: la investigación sobre cómo las y los menores (de aquí en adelante, los
menores) procesan la publicidad es todavía incipiente. Este artículo realiza una revisión …