The progressive advances in the fifth-generation standard for cellular networks have led to
innovations in the artificial intelligence of things, which have changed the layout of the …

Purpose The purpose of this paper is to examine the combined roles that perceived
usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on …

Malaysian hotel websites have received many online visitors but failed to convert it into
online booking. Based on a synthesis of literature, this article illustrates a conceptual …

This paper presents a model of influence of interactivity and engagement on hotel
customers' purchase intention and word-of-mouth by simultaneously including trust as a …

This research was motivated by two considerations:(1) Mobile-based technologies have the
potential to improve the delivery process of healthcare services, and (2) limited research has …

Bilgi teknolojilerinde yaşanan gelişmeler her sektörü olduğu gibi turizm sektörünü de
etkilemektedir. Internet tabanlı ürün ve servislerin yaygınlaşmasıyla birlikte tüketiciler klasik …

The purpose of this paper is to examine the combined roles that perceived severity,
perceived vulnerability, self-efficacy and perceived security play on the usage of internet …

Marketers in Malaysia need to have solid understanding on consumers' online attitude and
buying behavior. This is mainly due to the shift and trend that consumers are moving fast into …

The rapid development of communication technologies and the pervasiveness of the
Internet have made online reservation a predominant method to book a hotel room. With …

The emergence of several online travel agents (OTA) has come with several benefits for the
potential travellers. Many accommodation establishments especially hotels find OTA helpful …