Purpose The purpose of this paper is to provide a systematic review of studies on
antecedents of the corporate reputation of higher education institutions (HEIs) from the …

Responsible supply chain management (RSCM) can help protect a firm's corporate
reputation by shielding it from negative media attention and consumer boycotts. RSCM can …

The study investigates a university's brand ambidexterity strategy and its effects on brand
image, reputation, and commitment in higher education. A research model integrates the …

Plain language summary This study explains the different types of additional costs faced by
multinational firms when they invest abroad. We identify product adaptation cost …

Purpose Firms are increasingly resorting to responsible supply chain management as they
align their economic success with socially responsible initiatives in their value chain. This …

This study investigated how the liability of outsidership affects emerging-market
multinationals. We argue that besides lack of access to local networks, lack of access to …

As many multinationals set up subsidiaries in emerging markets, they face legitimacy
pressures from the host countries. This pressure leads firms to engage in political corporate …

Purpose–The purpose of this paper is to develop and validate a client-based reputation of
business-to-business professional services firms scale (PSF-Rep) which measures clients' …

This study investigates the relationship between local protectionism and performance of
multinational corporation (MNC) subsidiaries in China. We integrate overarching theories …

Purpose–The purpose of this paper is to propose a model of small retailers' new product
acceptance criteria using a grounded theory approach in an emerging market, India …