Purpose In this era of technological advancement, the capabilities of devices and
telecommunications have changed the pattern of media consumption among consumers …

Purpose The purpose of the study is to dive into various binge-watching habits of Netflix
users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 …

Purpose Millions of dollars are being spent by over-the-top platform (OTT) providers to
produce content for the Indian market. These circumstances highlight the necessity for a …

Binge watching is a popular practice among college students. While there has been an
increased interest in better understanding the phenomenon of binge watching, there has not …

Este estudio analiza la plataforma de la serie Dark, una de las últimas apuestas de Netflix
para ofrecer contenidos adicionales a los fans de la ficción. Mediante el empleo de la …

Electronic word of mouth (e-WOM) is a vital channel for the exchange of customer-generated
content. As the e-WOM messages created by consumers pile all around the Web, they …

This research paper explores the relationship between Over the Top (OTT), Social
gratification, and customer engagement towards OTT platform, and Subscription intention …

The purpose of this study is to investigate the various motivation factors for binge watching.
Binge watching is defined as watching two or more episodes of a web series, one after the …

An alternative channel for watching cinema film entertainment is the online channel which is
growing rapidly. Cinema media consumer behavior has shifted along with the generation of …

This paper explored the effects of binge-watching of Netflix on students at the Department of
Theatre and Film Studies, University of Cape Coast, Ghana. It adopted the qualitative …