There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research
R Behrens, AK Kupfer, T Hennig-Thurau - Journal of the Academy of …, 2024 - Springer
For over four decades, scholars have developed the field of entertainment science,
establishing a thorough understanding of the business behind filmed, recorded, written, and …
establishing a thorough understanding of the business behind filmed, recorded, written, and …
[PDF][PDF] Success in books: a big data approach to bestsellers
Reading remains the preferred leisure activity for most individuals, continuing to offer a
unique path to knowledge and learning. As such, books remain an important cultural …
unique path to knowledge and learning. As such, books remain an important cultural …
[HTML][HTML] Success in books: predicting book sales before publication
Reading remains a preferred leisure activity fueling an exceptionally competitive publishing
market: among more than three million books published each year, only a tiny fraction are …
market: among more than three million books published each year, only a tiny fraction are …
What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars
J Mathys, AB Burmester, M Clement - International Journal of Research in …, 2016 - Elsevier
The economic value of celebrity brands is heavily influenced by their ability to generate
large-scale consumer interest. We develop a comprehensive framework for the drivers of …
large-scale consumer interest. We develop a comprehensive framework for the drivers of …
Red giants or black holes? The antecedent conditions and multilevel impacts of star performers
High-achieving employees, the “stars” of an organization, are widely credited with producing
indispensable, irreplaceable, value-enhancing contributions. From the recruitment of …
indispensable, irreplaceable, value-enhancing contributions. From the recruitment of …
Ex post Merger Evaluation in the UK Retail Market for Books
L Aguzzoni, E Argentesi, L Ciari… - The Journal of …, 2016 - Wiley Online Library
This paper evaluates the price effects of the merger of two major UK book retailers. We use a
dataset containing monthly scanner data on a sample of 200 books in 50 local markets for …
dataset containing monthly scanner data on a sample of 200 books in 50 local markets for …
Do consumers judge a book by its cover? A study of the factors that influence the purchasing of books
Research addressing the critical success factor of books and how people choose them is
scarce. This study examines the factors that influence consumers when purchasing fictional …
scarce. This study examines the factors that influence consumers when purchasing fictional …
Don't judge a book by its cover: examining digital disruption in the book industry using a stated preference approach
P Crosby - The Economics of Books and Reading, 2022 - Springer
This paper uses a market segmentation approach to examine the effects of digital disruption
in the book industry. A Bayesian efficient experimental design is employed in order to …
in the book industry. A Bayesian efficient experimental design is employed in order to …
An analysis of the linguistic features of popular Chinese online fantasy novels
J Jin, S Liu - Discourse Processes, 2022 - Taylor & Francis
Previous studies found that linguistic features can be used to predict the success of novels.
However, which specific linguistic features better contribute to a novel's popularity is unclear …
However, which specific linguistic features better contribute to a novel's popularity is unclear …
[HTML][HTML] When consumers can return digital products: Influence of firm-and consumer-induced communication on the returns and profitability of news articles
The news industry is being massively disrupted by the digital distribution of news.
Consequently, publishers have revised their business models and integrated pay-per-article …
Consequently, publishers have revised their business models and integrated pay-per-article …