Many studies have proposed new website evaluation frameworks and criteria. We have
attempted to understand and improve website evaluation through the analysis of 83 articles …

Social networking sites (SNSs) have attracted increasing attention from brands, which look
at the platform as a privileged communication channel to reach their audiences. Despite …

This paper considers corporate brand image, focusing on cognitive and affective brand
attributes in the context of business schools. While previous research on university or …

Shopping online for clothing products is gaining in popularity. This study identified the
dimensions of online shopping attributes and predictors of the intention to purchase clothes …

Purpose–The purpose of this study is to examine the effects of consumers' perception of
online retailers' ethical behavior on consumer purchase and revisit intentions …

This study proposes to illustrate the relationships between perceived benefits in using online
brand communities, attitudes, revisit intention, and brand trust, and it also assesses the …

Purpose–The aims of this paper are to provide an integrated literature review of factors
influencing consumers' responses to brand websites; to describe the state of research in the …

The current study aimed at examining the influence of service quality (internet service
quality) on customer loyalty through the mediating effect of customer satisfaction. Through …

One of the major challenges facing all online retailers, especially small online retailers, is
how to initiate consumer trust. This study examines the nature of this unique type of …

This study explores the dimensions and components of corporate brand experience in an
Internet setting. Corporate brand experience (CBE), which is a source of a company's added …