Method of delivery, targeting, and measuring advertising over networks
DA Merriman, KJ O'connor - US Patent 5,948,061, 1999 - Google Patents
These and other objects of the invention are achieved by the disclosed System and
methods. Information about net WorkS and Subnetworks is routinely collected. In addition …
methods. Information about net WorkS and Subnetworks is routinely collected. In addition …
Background advertising system
CE Gabbard, BR Chaffins, EB Howerton III - US Patent 6,205,432, 2001 - Google Patents
An advertisement System and method are provided for inserting into an end user
communication message a back ground reference to an advertisement. In Some …
communication message a back ground reference to an advertisement. In Some …
Hierarchical models of consumer attributes for targeting content in a privacy-preserving manner
GA Kramer, MB Vogel - US Patent 6,327,574, 2001 - Google Patents
11/16/97 G847MHC2 MACY'S WEST 049 CERRITOS CA $16.23 11/17/97 MK2 VFXM
HERTZ CORPORATION LOS ANGELES CA $7.7. 11 1 1/18/97 6LD23PMD CHEVRON …
HERTZ CORPORATION LOS ANGELES CA $7.7. 11 1 1/18/97 6LD23PMD CHEVRON …
Method and apparatus for automatic placement of advertising
DA Merriman, K O'connor - US Patent 7,039,599, 2006 - Google Patents
US7039599B2 - Method and apparatus for automatic placement of advertising - Google
Patents US7039599B2 - Method and apparatus for automatic placement of advertising …
Patents US7039599B2 - Method and apparatus for automatic placement of advertising …
Methods and apparatus for serving relevant advertisements
JA Dean, GR Harik, P Bucheit - US Patent 7,716,161, 2010 - Google Patents
The relevance of advertisements to a user's interests is improved. In one implementation, the
content of a web page is analyzed to determine a list of one or more topics associated with …
content of a web page is analyzed to determine a list of one or more topics associated with …
Online media exchange
D Patel, SD Kalter, U Eliahou - US Patent 7,962,363, 2011 - Google Patents
2020-06-05 Assigned to STARBOARD VALUE INTERMEDIATE FUND LP, AS
COLLATERAL AGENT reassignment STARBOARD VALUE INTERMEDIATE FUND LP, AS …
COLLATERAL AGENT reassignment STARBOARD VALUE INTERMEDIATE FUND LP, AS …
Apparatus and accompanying methods for network distribution and interstitial rendering of information objects to client computers
RW Landsman, WY Lee - US Patent 6,687,737, 2004 - Google Patents
(57) ABSTRACT A technique for implementing in a networked client-server environment, eg,
the Internet, network-distributed adver tising in which advertisements are downloaded, from …
the Internet, network-distributed adver tising in which advertisements are downloaded, from …
Technique for implementing browser-initiated user-transparent advertising and for interstitially displaying an advertisement, so distributed, through a web browser in …
RW Landsman, WY Lee - US Patent 6,317,761, 2001 - Google Patents
Appl. No.: 09/352,398 1-1. A technique for implementing in a networked client-server (22)
Filed: Jul. 13, 1999 environment, eg, the Internet, network-distributed adver Related US …
Filed: Jul. 13, 1999 environment, eg, the Internet, network-distributed adver Related US …
Targeted advertisements based on user profiles and page profile
TH Haveliwala, GM Jeh, SD Kamvar - US Patent 8,321,278, 2012 - Google Patents
US PATENT DOCUMENTS 6,137,911 A 10/2000 Zhilyaev 6,138,113 A 10, 2000 Dean et al.
6,285,987 B1* 9/2001 Roth et al....................... 705/27 6,285,999 B1 9/2001 Page 6,289.342 …
6,285,987 B1* 9/2001 Roth et al....................... 705/27 6,285,999 B1 9/2001 Page 6,289.342 …
Network for distribution of re-targeted advertising
DA Merriman, KJ O'connor - US Patent 8,566,154, 2013 - Google Patents
A computer system for automatic replacement of advertisements includes an advertising
server for selecting an advertisement based on criteria related to the individual viewer. In …
server for selecting an advertisement based on criteria related to the individual viewer. In …