[HTML][HTML] Understanding how virtuous lenders encourage support for peer-to-peer platforms' prosocial initiatives

G Pino, MN Garcia, AM Peluso, G Viglia… - Journal of Business …, 2023 - Elsevier
Abstract Peer-to-peer (P2P) rental service platforms—ie, platforms where owners of private
possessions (eg, houses) lend them to other people—often deliver appeals that encourage …

Do mindsets shape intentions to help those in need? Unravelling the paradoxical effects of mindsets of poverty on helping intentions

T Graczyk, T Wingen, S Wingen… - European Journal of …, 2024 - Wiley Online Library
Poverty remains a pressing problem, with social support playing a crucial role in its
reduction. Drawing on previous research on health‐related mindsets, we propose that a …

Fatalism and donation intention: who is more in control of their own life?

MB Aytaç - International Review on Public and Nonprofit Marketing, 2024 - Springer
To date, consumer psychology literature has ignored the role of fatalistic beliefs in donation
intention. Two subsequent quantitative survey studies (Ns= 289; 350) address this issue by …

Sympathy and Guilt: Optimizing Advertising Appeals for Charitable Giving to Generation Z

R Conlin, S Bauer - Journal of Nonprofit & Public Sector Marketing, 2024 - Taylor & Francis
The high degree of social consciousness among Generation Z (Gen Z) makes the cohort a
critical target for nonprofits. Our study investigates the relative impact of advertising appeals …

[HTML][HTML] Presenting a model to explain the factors affecting the willingness to donate online in line with the crowdfunding of non-governmental organizations

MA Sheikhzadeh, MT Taghavifard… - Public Management …, 2024 - jmr.usb.ac.ir
Today, one of the most important challenges of non-governmental organizations is
financing. Due to the lack of government funding, these organizations use public assistance …

Increasing Charitable Giving to Nonprofit Organizations

RT Lewis - 2024 - search.proquest.com
Nonprofit leaders often experience a reduction in funding for various reasons, which can
jeopardize the organization's financial sustainability and even its continued existence. As a …

ارایه الگویی برای تبیین عوامل موثر برتمایل اهدای آنلاین در راستای تامین مالی جمعی سازمان های مردم نهاد

شیخ زاده, محمداکبر, تقوی فرد, رئیسی وانانی… - پژوهش های مدیریت …, 2024‎ - jmr.usb.ac.ir
امروزه یکی از مهمترین چالش های سازمانهای مردم نهاد تامین مالی می باشداین سازمانها بدلیل نداشتن
بودجه دولتی از کمک های مردمی برای ادامه فعالیت و تحقق بخشیدن به اهداف و چشم اندازهای خیرخواهانه …