In a Pay What You Want (PWYW) setting companies empower their customers to fix the
prices buyers voluntarily pay for a delivered product or service. The seller agrees to any …

This chapter examines how tailored marketing strategies in the form of customization and
personalization can foster customer engagement along the customer lifecycle. Building on …

The digitization of the economy leads to significant changes in the way companies
determine their prices. Technological changes (availability of the Internet, digitization of …

This paper explores the differences in the interactive effects of situational and enduring
involvement with perceived crowding and time pressure on customers' PWYW pricing …

Purpose The purpose of this paper is to investigate the direct and indirect effects of social
visibility (private vs public), purchase motivation (intrinsic vs extrinsic vs altruistic) and …

Driven by the low transaction costs and interactive nature of the internet, customer
participation in the price-setting process has increased. Today, platforms such as eBay have …

Visual processing is limited: we cannot exhaustively analyze every object in a scene in a
brief glance. However, ensemble perception affords the visual system a rapid shortcut to …

Participative pricing demonstrates the basic idea of allowing customer participation in price-
setting process. Nottingham Playhouse, IBIS Singapore, Metropolitan Museum of Art, Wiener …

This research explores the trade-offs that customers make between different economic,
social, and psychological considerations to arrive at a pay-what-you-want (PWYW) pricing …

In this research, we address Name your own price (NYOP) as a mechanism to offer products
with transparent, rather than opaque, quality levels. We compare posted price (PP) and …