Context: Continuous experimentation and A/B testing is an established industry practice that
has been researched for more than 10 years. Our aim is to synthesize the conducted …

In this decade, the exceedingly rising state of the art industry is internet of things where
trillion devices will be connected. IoT is being appraised to transform the concept of …

In this era, the preeminent internet of things industry paradigms grasps the pledge to
transfigure the concept of communication with the connectivity of billions of devices and …

This chapter elaborates in detail on the design thinking process for innovation. It discusses
the empathy, defining the challenge, ideation, crafting the prototype and testing phase. To …

Controlled experiments (ie A/B tests) are used by many companies with user-intensive
products to improve their software with user data. Some companies adopt an experiment …

Internet users are bombarded every day with various ads, and they try to block them in all
possible ways. If they do not block them, they usually pay little attention to them. Therefore …