Digital technology is the representation of information in bits. This technology has reduced
the cost of storage, computation, and transmission of data. Research on digital economics …

Electronic word-of mouth (eWOM) has attracted considerable interest from researchers in
the past decade. Although the extant research has helped us to develop a good …

Live streaming services (eg, Facebook Live), whereby video is broadcast in real time, have
been adopted by many small individual sellers as a direct selling tool. Drawing on literature …

Although live social commerce apps have emerged as a marketing channel recently, live
social commerce, as a relatively new phenomenon, has attracted little attention. The authors …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Over the past 15 years, digital media platforms have revolutionized marketing, offering new
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …

A book that challenges everything you thought you knew about the online economy The
internet was supposed to fragment audiences and make media monopolies impossible …

Artificial intelligence (AI) is surpassing human performance in a growing number of domains.
However, there is limited evidence of its economic effects. Using data from a digital platform …

Marketing academics are keenly aware of the seismic shifts in today's marketing
environment caused by digital (dis) intermediation. In this article, we discuss four types of …

In this work, we investigate how the entry of ride-sharing services influences the rate of
alcohol related motor vehicle fatalities. While significant debate has surrounded ride …