Quality human resources are an integral part of corporate strategy. Human capital
development is an essential step towards the success of the business on the market. This …

Standard strategic goals of a company are related to the achievement of predefined values
in the area of sales or a market share. Their achievement is conditional upon obtaining a …

Employee motivation is a prerequisite for the effective development of the potential of human
resources. Therefore, motivation processes are important. The aim of the paper was to …

The current business environment is characterized by high competition between companies
as well as global challenges and growing technological progress. Businesses must …

Introduction This study investigates the impact of the global economic crisis of 2008 on
organic food consumption in the Czech Republic. The structure of this study includes …

Brand management plays a crucial role in increasing the loyalty of current customers as well
as in gaining new customers. The product brand significantly influences shopping behaviour …

Research background: Marketing is one of the key process for a successful business,
because it deals with gaining and retaining customers, without whom the business would …

The railway industry of the Republic of Uzbekistan is currently an emerging market for
transport services that integrates into the global economy, primarily in the Asian space. This …

In particular, price is the most important instrument of competitiveness for traders around the
world, and this is still the case today. On the basis of price, these customers most often …

Right and effective price communication is very powerful tool for persuading customers to
buy products and services. Companies are able to set the human minds of their customers …