A significant characteristic of live streaming commerce is that popularity cues are tactically
created and utilized to improve product sales, as atmospheric cues. However, research on …

Despite the potential health-and sustainability-related benefits of insect-based food
products, many consumers do not perceive them as an alternative to conventional foods …

To establish the effects of spatial product presentation (SPP) cues, including location,
orientation, and shelf organization, on decision-making at the point-of-purchase, the current …

The popular belief is that expensive wines are better than cheaper ones. However, there is a
lack of previous studies exploring if it is effectively true. In this research, we explored this …

Consumers describe luxury goods as “high-status” goods that are associated with the “upper
class.” If these spatial metaphors are valid, then consumers should prefer luxury goods …

People map different sensory stimuli, and words that describe/refer to those stimuli, onto
spatial dimensions in a manner that is non-arbitrary. Here, we evaluate whether people also …

Purpose As manufacturers and retailers aim to increase return on marketing investments,
value-vs experience-related trade promotions gain attention. These two trade promotions …

The compromise effect exists where consumers show a disproportional preference for the
option with intermediate attribute levels in a choice set. The effect has been widely observed …

Price transparency is a vital factor in consumers' judgements and decisions. When selecting
a bundled vacation package, travelers are often influenced by transparency in the prices of …

Purpose: This paper aimed to synthesize designed information, novelty, perceived
usefulness, involvement, attitude, and purchase intentions. Scholars developed a …