Impact of External and Internal Stimuli on Online Impulsive Buying Behavior: Mediating Role of Hedonic and Utilitarian Shopping Value
Purpose: This study delves into the examination of the multifaceted determinants that impact
impulsive purchasing inclinations within the realm of online retail, while simultaneously …
impulsive purchasing inclinations within the realm of online retail, while simultaneously …
Dampak Marketplace Layout Design, Sales Promotion dan Customer Review Terhadap Impulse Buying
The Shopee marketplace continues to show its existence as the marketplace with the most
visitors. The distinctive color combination and well-arranged navigation menu can provide a …
visitors. The distinctive color combination and well-arranged navigation menu can provide a …
Predictors of Online Purchase Conversions Using Clickstream Data and Sentiment Analysis
JJ Black - 2024 - search.proquest.com
This research explores online consumer behavior in the alcoholic beverages industry,
focusing on hedonic retail purchases. It examines how contextual factors, such as product …
focusing on hedonic retail purchases. It examines how contextual factors, such as product …