Firms in the past have based their marketing and promotion strategies on the assumption of
infinite resources and zero environmental impact. With the growing importance of …

Going green in consumption is gaining momentum globally, but little is known how national
cultural values and consumers' ethical ideologies explain green consumption. With a …

Social hierarchy is one fundamental aspect of social living, structuring interactions in
families, teams, and entire societies. In this review, we put forward a cultural psychological …

The goal of this research is to examine the effect of five intrinsic factors, namely, personality,
culture, materialism, shopping enjoyment tendency, and impulsive buying tendency on …

To advance theoretical understanding of consumer engagement on social media, this cross-
cultural study evaluates how culture influences consumers' engagement levels and activities …

Sustainability and environmental initiatives continue to receive an increasing amount of
attention, both within the corporate, consumer, and individual domains of behavior. As …

Understanding electronic word-of-mouth (eWOM) in social networking sites (SNSs) is crucial
as consumers have potential to reach global audiences quickly and easily. This article …

Green marketers are still looking for guidance which advertising appeal will most effectively
convince consumers to buy organic food. Extant research mostly investigated the …

Two experiments examine the interplay of injunctive and descriptive norms on intentions to
engage in pro-environmental behavior. In Experiment 1, Australian participants were …

This study empirically examines the combined effect of two crucial internal consumer
predispositions, self-identity (SI) and internal environmental locus of control (INELOC) …