Purpose This paper asks how values and beliefs around gender influence social norms
regarding masking. Specifically, the paper explores how the gendered meme “Karen” fits …

In this article, we reflect on the epistemological frameworks and priorities of intercultural
communication research regarding 'cultural differences'. With the current challenge posed …

While the effectiveness of facemasks against COVID-19 has now become largely
uncontroversial, at the beginning of the global pandemic, wearers of facemasks were often …

This paper uses the notions of dispositive and scale to explore the emergence and
transformation of pandemic signage, focusing on a subset of regulative signs, ie requests to …

The COVID-19 pandemic continues to highlight both global interconnectedness and
schisms across place, context and peoples. While countries such as Australia have …

This article describes the special attributes of social media memes and their viral distribution
during the Covid-19 pandemic and explores how they can challenge some of our …

This paper will explore the multi-modal semiotic properties of a selection of key public health
information posters issued by the UK Westminster government on the use of masks and face …

This study explores how during the initial outbreak of COVID-19 in Taiwan, mask-wearing
emerged as a semiotic register in health communication. Focusing on enregisterment (Agha …

Fighting Words! is a critical exploration of all kinds of “bad language” and how that language
shapes, reinforces, or subverts identity, ideology, and power. Eric Louis Russell expertly …

It has been three years since the World Health Organisation (WHO) raised the warning level
for COVID-19 and declared it a global public health emergency. Since then, the virus has …