Purpose The purpose of this paper is to encourage scholarly inquiries to critically examine
broad perspectives of marketing and business operations in the sport industry of growing …

Although the concept of market demand has been extensively examined in the literature,
most scholarly efforts have been devoted to understanding men's spectator sports. There is …

Much like the nation as a whole, the development of football in China has accelerated at
unprecedented rates in recent years. The investment toward, participation in, and …

This article analyzes the differences in the commercialization patterns of professional
football between Western countries and China. Based on a literature review, it is concluded …

Purpose In 2017, the Chinese Super League (CSL), the first professional football division in
the People's Republic of China (PRC), became the highest-spending league in the …

Purpose The purpose of this paper is to examine a possible negative spillover effect in
sports sponsorship to answer whether the sponsored team's poor performance will have a …

The purpose of current study was to examine the impact of potential factors that influence
audience's attitude toward and intention to watch LPGA tournaments that are typically led by …

Purpose The current study was designed to (1) identify core and peripheral market demand
for a recurring hallmark sporting event, testing their impact on event identification and …

Purpose/rationale Chinese football governance has dramatically changed during the last
decade. Consequently, the organisation of the top-tiered Chinese Super League (CSL) …

While the sport industry has enjoyed expanded opportunities and increased benefits of
globalization, critical and complex issues have also arisen in managing sport teams …