The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …

Utilitarian, hedonic, and self-esteem motives in online shopping | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Utilitarian …

This research is a quantitative study to determine the direct and indirect influence between
hedonic motive and utilitarian motive on impulsive buying through shopping intention …

At this time, economic developments also greatly affect people's lifestyles. A developing
lifestyle will result in a growing hobby such as adventuring in the wild. This phenomenon is …

Penelitian ini bertujuan untuk menganalisis pengaruh promosi terhadap keputusan
pembelian produk elektrikal yang dilakukan secara below the line. Penelitian menggunakan …

Getting customers is not easy, especially influencing them in purchasing decisions. This
problem affects all business people. Therefore, making every effort is realistic, including …

Studi ini dilakukan pada UMKM di Medan yang menghasilkan opak yaitu makanan ringan
dari ubi dengan nama UD. Opak Minang Yolanda. Berdasarkan hasil observasi ditemukan …

Purchasing by consumers is the ultimate goal to be achieved by every company. Various
strategies are pursued so that consumers buy products or use services offered by the …

Studi ini dilakukan pada salah satu bisnis online di Bandung yang bernama Kasih Kamu,
yang menjual beragam hampers yang terdiri dari dari lilin aromaterapi, hiasan akrilik, dan …

Kehadiran media sosial YouTube dewasa ini diharapkan mampu untuk memberikan
kontribusi dalam pengambilan keputusan pembelian dari konsumen terhadap produk yang …