Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research
JR Saura, D Palacios-Marqués… - Journal of Small …, 2023 - Taylor & Francis
The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …
Utilitarian, hedonic, and self-esteem motives in online shopping
Utilitarian, hedonic, and self-esteem motives in online shopping | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Utilitarian …
journals Case studies Expert Briefings Open Access Publish with us Advanced search Utilitarian …
Hedonic Motive, Utilitarian Motive, Shopping Intention Dan Impulsive Buying Pada E-Commerce Shopee
D Amalia, AH Ramli, A Larasati - … : Riset Bisnis Dan …, 2024 - bisnisman.nusaputra.ac.id
This research is a quantitative study to determine the direct and indirect influence between
hedonic motive and utilitarian motive on impulsive buying through shopping intention …
hedonic motive and utilitarian motive on impulsive buying through shopping intention …
[PDF][PDF] Pengaruh e-wom, product quality, dan price terhadap brand image melalui perceived value the influence of e-wom, product quality, and price on brand image …
A Pratama, N Azizah - Jurnal Manajemen Dan Bisnis …, 2022 - pdfs.semanticscholar.org
At this time, economic developments also greatly affect people's lifestyles. A developing
lifestyle will result in a growing hobby such as adventuring in the wild. This phenomenon is …
lifestyle will result in a growing hobby such as adventuring in the wild. This phenomenon is …
ANALISA DAMPAK PROMOSI BELOW THE LINE TERHADAP KEPUTUSAN PEMBELIAN SEKTOR ELEKTRIKAL
TRWS Ningsih, A Mulyati… - Jurnal Bina Bangsa …, 2023 - jbbe.lppmbinabangsa.id
Penelitian ini bertujuan untuk menganalisis pengaruh promosi terhadap keputusan
pembelian produk elektrikal yang dilakukan secara below the line. Penelitian menggunakan …
pembelian produk elektrikal yang dilakukan secara below the line. Penelitian menggunakan …
Analisis Keputusan Pembelian Online Berdasarkan Faktor Diskon, Program Pengiriman Gratis, Dan Pelayanan
H Joesoef - Scientific Journal of Reflection: Economic, Accounting …, 2021 - ojspustek.org
Getting customers is not easy, especially influencing them in purchasing decisions. This
problem affects all business people. Therefore, making every effort is realistic, including …
problem affects all business people. Therefore, making every effort is realistic, including …
[PDF][PDF] Strategi Pengembangan Produk Kerupuk Opak Minang Yolanda
Studi ini dilakukan pada UMKM di Medan yang menghasilkan opak yaitu makanan ringan
dari ubi dengan nama UD. Opak Minang Yolanda. Berdasarkan hasil observasi ditemukan …
dari ubi dengan nama UD. Opak Minang Yolanda. Berdasarkan hasil observasi ditemukan …
[PDF][PDF] Consumer Decision to Buy Vegetables at Traditional Markets in Medan, Indonesia
Purchasing by consumers is the ultimate goal to be achieved by every company. Various
strategies are pursued so that consumers buy products or use services offered by the …
strategies are pursued so that consumers buy products or use services offered by the …
Strategi Pengembangan Usaha Hamper “Kasih Kamu” Bandung
D Amanah, MED Simarmata… - Jurnal Abdimas Berdaya …, 2022 - pemas.unisla.ac.id
Studi ini dilakukan pada salah satu bisnis online di Bandung yang bernama Kasih Kamu,
yang menjual beragam hampers yang terdiri dari dari lilin aromaterapi, hiasan akrilik, dan …
yang menjual beragam hampers yang terdiri dari dari lilin aromaterapi, hiasan akrilik, dan …
Media Sosial Youtube dan Pengaruhnya Terhadap Keputusan Pembelian
Kehadiran media sosial YouTube dewasa ini diharapkan mampu untuk memberikan
kontribusi dalam pengambilan keputusan pembelian dari konsumen terhadap produk yang …
kontribusi dalam pengambilan keputusan pembelian dari konsumen terhadap produk yang …