This study presents a comprehensive review of the Land subsidence (LS) cases, as a
worldwide environmental, geological, and global geohazard concern. Here, 290 case …

Influencer marketing actions are mostly carried out on social platforms, eg, Facebook,
Instagram and Twitter. However, despite its increasing use, studies on this subject are still …

This study aimed to examine the effects of awareness of paid endorsements by social media
influencers on followers' cognitive persuasion knowledge (ad recognition), attitudinal …

Influencer commerce has experienced an exponential growth, resulting in new forms of
digital practices among young women. Influencers are one form of microcelebrity who …

During the last five years, game streaming has developed from a niche market into a
mainstream activity and the supply of services and technology on offer has exploded. Today …

This study looks into the work of popular social media influencers and the impact they have
on their followers. The social media influencer forums chosen are specific to YouTube and …

Names: Yesiloglu, Sevil, editor.| Costello, Joyce, editor. Title: Influencer marketing: building
brand communities and engagement/edited by Sevil Yesiloglu and Joyce Costello …

Purpose The purpose of this paper is to examine the motivations behind online video
content creation on services such as YouTube and Twitch. These activities, performed by …

Although the literature on celebrity endorsement is abundant and complex, few studies have
provided a review of this issue. Our article thus seeks to complement this dearth of studies …

Childhood obesity is a worldwide health problem with a range of short-and long-term health
and social consequences; however, the World Health Organization (WHO) argues that this …