Organisations have increasingly used artificial intelligence (AI) to innovate and compete
successfully. Therefore, knowing the factors that affect the adoption of AI is crucial. This …

This paper presents a framework of employee skills and competencies useful for developing
occupational profiles for employees of companies transitioning towards Industry 4.0. The …

The high-mix, low-volume (HMLV) industry has seen growth in the need for product
customisation with research to increase manufacturers' flexibility for the variation in market …

Purpose The success of SMEs' financial and market performance (MAP) depends on the
firms' level of blockchain technology adoption (BCA) and identifying the crucial antecedents …

Live streaming e-commerce is a novel type of shopping that induces widespread instances
of emotional, impulse buying behavior: immediate purchases driven by strong emotional …

In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …

Abstract Although Intelligent Automation (IA) represents the future of business automation,
the organizational implementation and sustainability performance of this emerging …

Recently, Indian manufacturing industries have undergone a significant transformation
emphasising customer-centric objectives to meet the dynamic market's demands. To …

As global strategies evolve to achieve peak carbon emissions and carbon neutrality, the
manufacturing industry faces the dual challenge of reducing carbon emissions while …

Industry 4.0 adoption helps businesses to achieve sustainable operations. This study aims
to identify the drivers of firms' sustainable performance and explore the moderating role of …