Abstract Artificial Intelligence (AI) and Machine Learning (ML) are currently hot topics in
industry and business practice, while management-oriented research disciplines seem …

Twenty years ago, there were all but a handful of scholarly studies published about the
economics of the motion picture industry. Over the first decade of the new millennium, this …

Abstract Information asymmetry universally exists in the market transactions. In the movie
industry, consumers usually have limited access to quality information before they actually …

The growing reliance on the Internet as an information source for services raises the need
for more research focusing on electronic word of mouth (eWOM). Drawing on construal level …

Amidst the growing focus on media engagement and customer value in retail marketing
literature, mobile commerce (MC) research has gained prominence. This research explores …

The role of the relationship between employees and companies and the effects of that
relationship on a consumer's buying intention have received scant attention in the marketing …

Due to the rapidly growth of social media, potential moviegoers always depend on the
online reviews to make their purchase decisions. Film companies need to know what …

Marketing activity by distributors is a significant factor in attracting audiences to theaters
before a movie is released. Importantly, audience numbers on opening weekend are highly …

The marketing literature shows the necessity of an increased disclosure of marketing
metrics. However, very few studies have examined its importance from a reverse lens—the …

Due to the vast amount of digital information on social media, a platform like Twitter provides
a rich corpus for data mining in general, and opinion mining and sentiment analysis in …