Purpose Given that online search visibility is influenced by various determinants, and that
influence may vary across industries, this study aims in investigating the major predictors of …

Los cibermedios deben ser conscientes de la importancia de los motores de búsqueda y no
confiar en que el tráfico provenga de la navegación directa. Así, deben tener en cuenta la …

Any e-commerce venture using a website as the main shop front should invest in marketing
its website. In this study, the relationship between website owners having invested in search …

Purpose Belkin and Robertson (1976a) reflected on the ethical implications of theoretical
research in information science and warned that there was potential for abuse of knowledge …

ABSTRACT A popular joke amongst marketers is that the best place to hide a dead body is
page two of search results. Meaning, nobody looks beyond the first page of search results. In …

Background: It is imperative that commercial websites should rank highly in search engine
result pages because these provide the main entry point to paying customers. There are two …

Purpose–The purpose of this research project was to determine how the three biggest
search engines interpret keyword stuffing as a negative design element …

Purpose This paper aims to examine how a company can build and develop its relational
capital in a digital environment. It searches for proxy-indicators for digital relational capital …

The primary objective of this research project was to identify and investigate the website
usability attributes which are in contradiction with search engine optimisation elements. The …

The ongoing industrial revolution involves an increasing need for human-machine
communication in all areas of everyday life. Efficient and flawless human-machine …