Avatars are growing in popularity and present in many interfaces used for computer-
mediated communication (CMC) including social media, e-commerce, and education …

Parasocial interaction, or the one-sided relationships individuals form with characters from
television and other media can have negative and positive outcomes. By noting the positive …

Alongside teleconsulting platforms, existing digital-based healthcare services propose
automated solutions such as medical chatbots to interact with patients. Nevertheless …

Far from merely being a tool to navigate a virtual world, individuals can often develop strong
and complex relationships with their videogame characters. The present study examined the …

Toward the end of their academic careers, most students are required to demonstrate their
ability to integrate theory and research methodology in their field of study by completing a …

Online games have created significant opportunities for electronic commerce managers. The
degree to which online gamers regard their avatars—their gaming representations—as …

Digital games often constitute a shared activity where people can spend time together,
communicate and socialize. Several commercial titles place social interaction at the center …

Purpose The purpose of this research is to examine the effects of congruence between the
ideal self-image of a game player and the game character on identification and interaction …

Customised avatars are a powerful tool to increase identification, engagement and intrinsic
motivation in digital games. We investigated the effects of customisation in a self-competitive …

Purpose Online games are popular electronic commerce platforms in which gamers use
avatars to interact with others. Avatar identification (the extent to which gamers regard …