Despite the growing interest and discussions on Virtual Reality (VR) and Augmented Reality
(AR) in tourism, we do not yet know systematically the knowledge that has been built from …

Purpose This paper aims to examine the main developments of virtual reality (VR) and
augmented reality (AR) research in hospitality and tourism. It also aims to pinpoint fruitful …

This collaborative research between a team of digital technology developers and academic
researchers investigates how social interaction affects visitors' experience during a virtual …

Gamification has become a focus of attention in an increasing number of fields including
business, education, and health care. Through a wide range of applications and support …

This study aims to investigate the impact of virtual reality experiences created with the
newest generation of wearable devices on the intention to visit sites and attractions in a …

This article discusses the concomitant processes of increasing familiarisation,
responsiveness and responsibility that digital technology enables in the realm of tourism …

Artificial intelligence and big data in tourism: a systematic literature review | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Through the lens of the value-based adoption model (VAM), this study examines consumers'
perceived value and the intention to adopt virtual reality (VR) for evaluating various tourist …

Gaming as a cutting-edge concept has recently been used by some innovative tourism
sectors as a marketing tool and as a method of deeper engagement with visitors. This …

Virtual reality (VR) offers tourism many useful applications that deserve greater attention
from tourism researchers and professionals. As VR technology continues to evolve, the …