The era of big data provides many opportunities for conducting impactful research from both
data-driven and theory-driven perspectives. However, data-driven and theory-driven …

Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …

Although big data, big data analytics (BDA) and business intelligence have attracted
growing attention of both academics and practitioners, a lack of clarity persists about how …

Over the past 15 years, digital media platforms have revolutionized marketing, offering new
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …

This research examines the business impact of online reviews. It empirically investigates the
influence of numerical and textual reviews on product sales performance. We use a Joint …

Consumers are using social media platform to gain and share knowledge on brands. In the
virtual environment, consumers are exposed to various online reviews on brands that leave …

Given strong influences of online customer reviews on consumer purchase decisions,
identifying helpful reviews has received broad attention from practitioners and researchers …

A clear understanding of customer needs is key to the success of product design strategies.
Traditional methods of understanding customer needs rely on costly marketing surveys and …

Sales, product design, and engineering teams benefit immensely from better understanding
customer perspectives. How do customers combine a product's technical specifications (ie …

We consider the problem of predicting sales of new and existing products using both the
numeric and textual data contained in consumer reviews. Many of the extant approaches …