Despite recognition of the harmful effects of common method bias (CMB), its causes,
consequences, and remedies are still not well understood. Therefore, the purpose of this …

Survey research methodology is widely used in marketing, and it is important for both the
field and individual researchers to follow stringent guidelines to ensure that meaningful …

Environmental commentators have speculated, but not empirically validated, that
consumers' positive (negative) evaluation of the economy will lead to more (less) green …

Augmented reality (AR) has been shown to improve consumers' shopping decisions and
experiences. Based on a theoretical stimulus-organism-response model and cognitive load …

本研究的目的在探討共同方法變異(common method variance, CMV) 的本質及其對構念效度與
研究結果的影響, 並論述此問題的解決之道, 進而比較國內, 外管理學界對這議題重視的程度 …

Lack of careful consideration of common method effects in empirical research can lead to
several negative consequences for the interpretation of research outcomes, such as biased …

For various reasons, research on vocational behavior often has to rely on self-report
measures. Although it is well known that the exclusive use of self-report measures in a given …

The issue of common method variance (CMV) has become almost legendary among today's
business researchers. In this manuscript, a literature review shows many business …

Instagram is emerging as the most influential social network; this phenomenon is especially
apparent in the fashion industry. Fashion brands are launching creative campaigns on …

Building on source-credibility theory, the authors tested a structural model for advertisers
and scholars to explain brand outcomes of celebrity endorsement. The empirical context is …