Employees play a crucial role as a target group for energy conservation initiatives. Although
the concept of employee energy-saving behaviors (EEB) in enterprises has been …

Understanding consumer perceptions and motivations for millet consumption is crucial as
millets gain popularity as a healthier alternative. However, little research has focused on …

Introduction The theory of planned behavior (TPB) has dominated the limited number of
green hotel visitation studies; however, those studies' findings are often inconclusive or even …

The objective of this study was to examine the relationship between the variables of the
value-belief-norm (VBN) theory and the adoption of green consumption behaviors among …

This paper aims to systematically review the existing literature to better understand multiple,
complex facets of green consumption behaviour in the tourism sector and identify areas for …

ABSTRACT A single theory cannot adequately resolve the research gap exists in green
hotel literature concerning consumer attitude and behavior in determining whether social …

Inconsistency between attitude and behavior is a major obstacle to research on the
predictive power of attitudes on behavior. To clarify the mechanism underlying such …

Education for Sustainable Development (ESD) is crucial in higher education, providing
students with the knowledge, skills, and values necessary for a sustainable future. ESD …

Green consumerism research suffers from a paucity of comprehensive, cross-cultural
investigations and lacks insight into the interplay of sustainability dimensions and human …

In the extant literature, findings about customers' attitudes and intentions to patronize eco-
friendly hotels are mixed. Both favorable associations, such as satisfaction, and unfavorable …