A brand scandal impacts not just the brand, but also different stakeholders in the society.
However, there is not enough literature in the domain of brand scandals and consumers' …

Online chatter is important because it is spontaneous, passionate, information rich, granular,
and live. Thus, it can forewarn and be diagnostic about potential problems with automobile …

In many developed economies, changing demographics and economic conditions have
given rise to increasingly competitive labour markets, where competition for good …

Brand equity is a valuable yet fragile asset. The mounting frequency of product-harm crises
and ill-prepared corporate responses to such crises can have profound consequences for …

The field of crisis communication is poised to take the next in its evolution. Now is the time to
move beyond the limits of the case study methods that shape the field's development and …

Product-harm crises are omnipresent in today's marketplace. Such crises can cause major
revenue and market-share losses, lead to costly product recalls, and destroy carefully …

Product-harm crises are among a firm's worst nightmares. A firm may experience (i) a loss in
baseline sales,(ii) a reduced own effectiveness for its marketing instruments,(iii) an …

Utilizing an event study methodology of 185 product recall announcements, this study
examines to what extent social media hurts a company's shareholder value in the event of a …

To counter the negative effects of a product-harm crisis, brands hope to capitalize on their
equity, and often use advertising as a communication device to regain customers' lost trust …

The authors empirically study consumer choice behavior in the wake of a product-harm
crisis, which creates consumer uncertainty about product quality. They develop a model that …