The aim of the series is to publish theoretical and empirical interdisciplinary research on the
effective use of metaphor in language and other modalities (including, for instance, visuals) …

This chapter analyses the persuasive power of metaphors used in the Portuguese press to
justify the implementation of harsh austerity policies. The analysis relies on a corpus of news …

This study investigates how COVID-19 advice is creatively delivered in a one-minute video
produced by the Taiwan Centers for Disease Control in February 2022. It examines …

The aim of this chapter is to analyse the conceptualisation of austerity in three different
European cultures by identifying metaphorical expressions used in one representative …

This essay approaches the complex triadic relation between concepts, body, and culture
from an angle rooted in the empirical cognitive research of the past three decades or so …

This study investigates the conceptualisation of tolerance via metaphors in the United Arab
Emirates (UAE) press media after proclaiming 2019 as the 'Year of Tolerance'. The results …

Há 35 anos, George Lakoff e Mark Johnson iniciaram uma revolução nos estudos da
metáfora, com a publicação de Metaphors We Live By (1980). Surgia a chamada Teoria da …

The main thesis of this article is that the Basque linguacultural complex provides a window
onto conceptual frames reflecting a much earlier animistic worldview, reminiscent of the type …

This paper focuses on how narrators convey emotion in the structure of oral narrative
discourse in Spanish. To this end, the structure of personal oral narratives of highly …

This paper studies the metaphorical expressions created as slogans by the Spanish
protesters who gathered spontaneously in Madrid's Puerta del Sol Square on May 15th …